Is Your Sales Organization Digital Ready?

By: Gary Tubridy Chief Sales Executive Events, Digital Transformation, Revenue Growth Strategy, Technology Sales

The era of new technology and data is changing the way customers engage with you. Customers use online reviews, networks and social media to inform their opinions. They expect outcome-based purchasing and post-sales experiences. Customers expect to be in control.

In response, companies need to adapt to and deploy non-linear digital sales motions. Sales, marketing and service must work seamlessly across the entire buyer journey to increase their engagement with customers. Finance and sales operations teams can monetize better, more efficient enablement tools to help provide growth opportunities for existing resources.

Chris Klayko, managing director of Google Cloud Americas & Global EDU, and Dave Spencer, recent chief operating officer of SAP North America, recently shared a sneak preview into their upcoming keynote address that they will deliver at the Chief Sales Executive Annual Forum on November 7-9 at The Ritz-Carlton in Naples, FL about the next chapter of digital sales and revenue growth.

With technology rapidly transforming the sales function, Chris and Dave discuss the evolution of the customer buying journey in the digital era and how technology can empower organizations to drive better outcomes.

At the Forum, you can explore these digital changes in depth and learn how to use them to your advantage. Join presidents, chief revenue officers, sales and marketing executives and ops leaders at the Forum and get first-hand transformation strategies and solutions across a comprehensive 3-day Forum agenda.







Learn how Alexander Group’s Annual CSE Forum can help you drive digital success and more in your pursuit of 2019 growth.

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Gary Tubridy

Gary Tubridy is a senior vice president of the Alexander Group and the general manager in charge of the firm’s management consulting business. Gary’s consulting work is focused on increasing marketing and sales effectiveness with particular emphasis in technology and medical products industries. Gary has deep expertise in diagnosing sales management issues and helping clients execute action plans to improve results. His research is focused on best practices of leading sales organizations in North America with particular emphasis on sales force transformation and the role of sales leadership. He leads the Alexander Group executive events series and hosts the Operations and Executive Forums. He is one of three founding stockholders of the Alexander Group.

Gary has been with the Alexander Group for over 35 years. Prior to that, Gary was in sales with the IBM Corporation. Gary holds a B.A. from Brown University and an MBA from the Graduate School of Business at Columbia University.