Channels

Maximize the Value of Your Partnerships

Transform Partners Into Revenue Accelerators

Revenue leaders recognize that sustainable growth requires more than internal optimization. While improving seller productivity and developing innovative offerings remain important, market share expansion often demands strategic channel partnerships that can reach new markets, add critical expertise and enhance delivery capabilities.

Channel partner ecosystems are undergoing rapid transformation, with traditional partner types evolving to deliver wider capabilities and revenue streams. Companies are increasingly asking more from their partners, requiring deeper expertise, enhanced solutions and value-added services that create competitive advantage.

Alexander Group can help your business establish and strengthen these mutually beneficial channel relationships.

How we help

  • Define strategy: Identify the right markets, routes-to-market and target customer segments. Determine which partners will help you access those customers most effectively and create compelling partner value propositions.
  • Target & select: Choose the right types of partners for your channel strategy and develop revenue-potential algorithms to prioritize high-value partnerships.
  • Support: Design partner programs that drive engagement through incentives, certification programs and benefits structures that foster growth and build capabilities.
  • Enable: Build internal infrastructure including technical training, sales enablement systems and support resources. Establish clear rules of engagement to manage channel conflict and overlap.
  • Monitor & measure: Continuously evaluate partner capabilities and performance against financial objectives using sourced and influenced revenue metrics with proper governance frameworks for accurate tracking.
  • Benchmark: Compare your channel program performance to competitors using our proprietary database of industry-specific cost of sales, ROI and partner productivity benchmarks.
Our experience with working with Alexander Group was fantastic. They had really great examples of what other companies were doing that were similar to ourselves, going through a lot of the same changes. Alexander Group helped us have clear steps on how we could overcome our challenges. – Technology VP of Channels
The Alexander Group is outstanding and is the epitome of a trusted advisor. They’re always willing to lend a helping hand. They’re the experts in the field, always available to us and they bring expertise unlike any other in the industry. We definitely see them as a valued partner. – Health Insurance VP of Sales

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Need Help With Your Channel Partnerships?

Experts at the Alexander Group look to top organizations within your industry to see how they are maintaining and growing successful partnerships.