B2B Marketing Executive Webinar: Beyond Intuition
Building Data-Driven Ideal Customer Profiles for GTM Success
Many marketing and sales teams rely heavily on intuition when building ideal customer profiles (ICPs), but this approach often misses critical patterns and opportunities hiding in the data. This session introduces a more effective hybrid approach that combines behavioral research with machine learning analytics to create ICPs that actually drive go-to-market (GTM) results.
During this complimentary webinar, Alexander Group’s Marketing Services practice leaders will walk through the common pitfalls of intuition-based profiling and show you how to build comprehensive, actionable customer profiles that marketing, sales and account management teams can use immediately. You’ll leave with practical frameworks for leveraging both qualitative insights and quantitative data to identify and target your highest-value customers.
Date and Time
- Date: March 26, 2026
- Time: 2:00 – 2:45 p.m. ET
- Format: Virtual Event
- Cost: Complimentary
Join the Global Marketing Community
Open to leaders in marketing, Alexander Group’s cross-industry Marketing Community provides exclusive access to the latest ideas, insights and research to create high performing marketing programs.
-Access to in-depth research, case studies and benchmarks
-Complimentary briefings on survey findings and industry trends
-Opportunities to connect with peers through virtual roundtables and in-person events
