Transform Your Sales Approach to Boost Your Bottom Line
Increase Seller Capacity and Optimize Broker Engagement Models
With the rising cost of healthcare, providers are searching for increased reimbursement from insurance carriers. At the same time, consumers are looking for greater price and cost transparency to make more informed decisions about their health insurance.
As a result, health insurance leaders are looking for new solutions to address increasingly complex consumer needs by evaluating:
- Targeted investments in new roles, coverage models and sales support to improve customer engagement and seller enablement.
- Increased sales force turnover as employees look to align company policies with their personal preferences.
- Carrier headcount investments in alternative resources and alternative methods to improve recruitment and retention.
- Inflation-induced, increased pay levels that impact the bottom line.
Alexander Group helps leading health insurance companies create new strategies focusing on evolving consumer preferences while new seller and broker engagement models to grow revenue.
How We Help
- Commercial model transformations: Assess, develop and implement growth readiness roadmaps by analyzing market opportunities, identifying key growth drivers and prioritizing initiatives that align with your go-to-market strategy. Ensure that you are well-positioned for sustained revenue growth and profitability. Structure your sales, marketing and service organizations to win in your market and new markets.
- Focused commercial model improvements: Accelerate revenue growth by improving select areas of your payor commercial model that require optimization. Redesign sales roles and enablement programs. Enhance Marketing strategy and structure. Improve revenue operations, lead generation, segmentation and targeting, job architecture and enablement programs that drive productivity.
- Sales compensation: Develop sales compensation programs that align with Sales strategy while using incentive design best practices to ensure supporting quotas are robust enough to drive performance.
- Benchmarking & research: Leverage Alexander Group’s comprehensive database to determine how your commercial model investment and productivity compare to the health insurance industry. Monitor and reforming your growth and profitability levers through benchmarking and research will help you find the right GTM strategy to drive revenue growth.
- Broker Engagement: Ensure your broker engagement process is modern and up to date via accurate broker segmentation and compensation.
Related Insights
Participate in Our Research
Briefing Offers- 2027 Health Insurance Growth Plan That Executes To help health insurance leaders respond, Alexander Group has developed an executive briefing on the commercial model decisions that will define 2027 performance. This briefing combines sector-specific cuts of our 2026 Sales Pulse Survey, Sales Compensation Trends Survey and AI & Go-to-Market Job Evolution research with what we’re seeing in payer engagements
- Improving Marketing Pipeline Contribution The marketing channel mix is evolving, highly impacting demand generation performance. Healthcare leaders are investing over 53% more in demand generation which has led to a 36% increase in marketing qualified leads. Determining the right allocation of resources between different marketing channels and initiatives, however, is the challenge to increase conversion rates. How are your demand generation tactics performing?
Upcoming Healthcare Events
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Executive Forum
St. Regis Hotel | Chicago, ILJoin senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.
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Wednesday, September 30, 2026 –
Thursday, October 1, 2026 -
St. Regis Hotel | Chicago, IL
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Talent Development: Change Is Coming in FY27. Are Your People Ready?
WebinarFY27 is bringing sweeping commercial, talent and AI-driven changes. The organizations that thrive will be the ones who get their people ready first.
Join talent development leaders at Alexander Group to uncover the changes reshaping launch planning, the hidden hurdles standing between you and a successful FY27 and a practical, battle-tested readiness framework to align your leaders, managers and sellers before the year kicks off. Walk away with best practices and the key actions your teams need to hit the ground running.
Why Attend?
Many organizations invest heavily in strategy while underestimating people readiness, which is required to execute any strategy successfully. This webinar will help you:
- Understand the commercial, talent and AI-driven trends shaping FY27 planning.
- Identify the critical talent, leadership and enablement actions needed to prepare your commercial teams for the next fiscal year.
- Learn how leading organizations successfully launch and adopt new priorities, strategies and processes.
- Assess practical actions to accelerate change adoption across leaders, managers and sellers.
- Reduce execution gaps that can undermine even the strongest commercial strategies.
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Tuesday, November 10, 2026
2:00 p.m. – 3:00 p.m. ET -
Virtual
Join our Health Insurance Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Is your go-to-market strategy focused on sales productivity to ensure profitable growth?