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Highlights of the 13th Annual Sales Pulse Survey findings

The annual Sales Pulse Survey gathers valuable cross-industry leadership insights on 2019 actuals and 2020 plans. Participants include sales and sales operations executives from Fortune 1000 companies.

The 2019-2020 survey participants shared:

  • From financial services to manufacturing and healthcare, the impact of digital technology has been, and continues to be, profound.
  • Digital impacts both the way companies go to market AND what customers expect regarding:
    • Their buying experience
    • The results that the products and services they purchase actually deliver
  • The impact of this “digital transformation” will be examined in this report.

The survey insights will be explored in more detail as part of Alexander Group’s 2020 Leadership Series. This year’s theme, The 24×7 Customer Experience: A New True North, is exploring how revenue leaders are transforming their organizations to win and keep customers that expect B2C experiences from their B2B vendors.

Categories:

Insight type: Survey, Video

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Revenue Growth, Sales Process

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