Size the Prize with Opportunity Modeling

Business services is facing growing pressure to evolve. Acceleration of technology, digital platforms, new competitors and offerings, acquisitions and revenue models are causing an identity crisis.

In part one of this three-part video series, hear from Dave Eddleman, principal at Alexander Group, on how to drive growth by using opportunity modeling to increase market share. Specifically at 2:09, Dave provides a breakdown of total market measures and discusses the unrealized opportunities that can be addressed by the sales organization.

The three-part video series will take a deep dive into the major challenges, strategies and best practices within business services. Parts two and three will cover trends in sales coverage and realignment of sales compensation.

For more information on the go-to-market trends and mandates for business services, please contact an Alexander Group practice lead.