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Sizing the Prize

Business services is facing growing pressure to evolve. Acceleration of technology, digital platforms, new competitors and offerings, acquisitions and revenue models are causing an identity crisis.

Hear from Dave Eddleman, principal at Alexander Group, on how to determine your total addressable market by using opportunity modeling to increase market share.

Watch Part 1: introduction and Part 3: sales coverage trends in this Go-to-Market Trends and Mandates video series.

Visit the Business Services practice or contact Alexander Group to learn more.

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