I-LAER Model Focus

A company needed a sales transformation to scope and implement changes to the go-to-customer model. This project addressed the required changes to strategy, structure, process and talent that will enable the company’s success.

The Alexander Group used the I-LAER Model to focus on net new customer acquisition and major accounts. This was achieved through:

  • Future state coverage recommendations
  • Service options and client post-sales roles
  • Major account management
  • Recommendations for the Customer Success Manager role

Explore what Alexander Group’s Technology practice can do for your company. Contact a revenue leader today to learn more.



Insight type: Video

Industry: Technology

Role: C-Suite, Sales and Marketing Leadership

Topic: Buyer Journey, Sales Transformation

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