As the new millennium rolls into its twentieth year, the tech industry is experiencing unprecedented disruption. Cloud computing, which only 10 years ago was a relatively new way to execute and deliver applications, is now an essential part of virtually every IT department’s infrastructure. Recurring revenue, or aaS (as a service) models, are the preferred way IT and Line of Business buyers procure offerings. Large cloud service providers such as Amazon, Microsoft and Google are increasingly gaining power by aggregating solutions and gaining direct access to customers. All of these trends will hit a tipping point in 2020, causing massive upheaval and transformation for technology providers and their go-to-market (GTM) leadership. The Alexander Group has identified five key trends that will shape the industry and six essential actions that GTM leaders must take to ensure profitable growth in 2020 and beyond.
These upcoming trends will be merciless and unpredictable. Are you prepared? Contact us today to discuss these trends or mandates in more detail.
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