At a recent ALDA (Analytical, Life Science & Diagnostic Association) event, Alexander Group shared some thoughts about digital transformation and its impact on the marketing and sales organization.


Digital facilitates the ability for life sciences and analytical instrument companies to deploy a complex mix of revenue motions in alignment with where a customer is on their buyer journey. Technology allows customers to move across stages at rapid paces and skip stages altogether. These movements make it difficult to classify motions as marketing, sales or service using classic definitions.

Watch this presentation by Matt Greenstein of the Alexander Group to learn how your life sciences and analytical instrument company can navigate through your digital transformation using technology and data to engage the customer and enable marketing, sales and service.

Contact a Life Sciences and Analytical Instrument practice leader today to learn more.


Digitalizing the Revenue Growth Model
An instructional guide for taking digital transformation from the boardroom to the revenue organization.

Life Sciences Sales Trends
Life Sciences revenue leaders – Your world is changing, are you ready?
Listen now


Insight type: Article

Industry: Life Sciences

Role: C-Suite, Sales and Marketing Leadership

Topic: Digital

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