Manufacturers across all segments are asking, What can we do to develop a better end-user experience?
According to Alexander Group’s recent Global Manufacturing Sales Practices Study, 98% of manufacturing executives interviewed believe that segmenting customers to create user-specific models is of utmost importance to meet the unique needs of buyers. However, only 30% have executed a buyer journey map successfully.
In the following podcast, Kyle Uebelhor of the Alexander Group discusses the importance of enhancing the end-user experience—successful manufacturers have achieved an 8% growth rate! (1:04 in podcast)—and the four steps to make this new approach a permanent part of your organization’s go-to-customer model.
Creating Better Connections With Customers
Need to create a stronger connection between your manufacturing organization and your customers? Using an agile, omnichannel approach, we can help you achieve growth over time as you create and implement your new GTC model. Contact an Alexander Group manufacturing leader today!
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About the Author
Kyle Uebelhor is a principal in the Chicago office. He is a leader in the firm’s Manufacturing and Distribution practices. Kyle’s clients include leading companies throughout manufacturing and wholesale/distribution. By applying deep industry expertise and a pragmatic approach to each situation, he helps companies achieve their organic growth objectives. He brings nuanced perspective to the complexities of sizing the total available global market, delivering differentiated value, creating omnichannel designs, and motivating partners and the commercial team. Kyle frequently speaks on sales enablement topics. He has authored several articles and whitepapers including “The Power of Playbooks: Execute Your Vision” and most recently “Digitizing the Revenue Growth Model.”
