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Join Alexander Group’s exclusive virtual roundtables!

Sessions will include findings and insights from Alexander Group’s latest manufacturing and distribution research and will provide a platform for industry leaders to ask questions and share best practices.

Marketing: Where to Focus Efforts and Dollars

December 14, 2022 | 2-3PM ET | Virtual

In times of economic uncertainty, profitable manufacturers and distributors lean in on marketing to generate revenue. What’s working? What’s not? What investments should be optimized?

Alexander Group recently interviewed 100+ marketing executives in manufacturing and distribution to determine their priorities for growth. From marketing roles and resource allocation, data-driven account segmentation and prioritization, to marketing mix, channels, and spend, this session will provide the latest insights on where marketing executives are focusing efforts and dollars to boost profits and market share.

Participants will have a platform to network and ask questions as Alexander Group manufacturing and distribution practice leaders provide best practices for marketing models and strategy.

To join the virtual roundtables for any of our topics, please complete the form.

Register Today

Designed for Senior Revenue and Operations Executives

Why Attend?

  • Engage with other sales leaders in a live, interactive discussion
  • Stay up-to-date on current sales-related topics, trends and issues
  • Gain manufacturing and distribution industry knowledge on best practices, pitfalls and challenges
  • Expand your network
  • Access Alexander Group research and expertise on sales strategy and execution
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