Sessions will include findings and insights from Alexander Group’s latest manufacturing and distribution research and will provide a platform for industry leaders to ask questions and share best practices.
December 14, 2022 | 2-3PM ET | Virtual
In times of economic uncertainty, profitable manufacturers and distributors lean in on marketing to generate revenue. What’s working? What’s not? What investments should be optimized?
Alexander Group recently interviewed 100+ marketing executives in manufacturing and distribution to determine their priorities for growth. From marketing roles and resource allocation, data-driven account segmentation and prioritization, to marketing mix, channels, and spend, this session will provide the latest insights on where marketing executives are focusing efforts and dollars to boost profits and market share.
Participants will have a platform to network and ask questions as Alexander Group manufacturing and distribution practice leaders provide best practices for marketing models and strategy.
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