Sessions will include findings and insights from AGI’s latest manufacturing and distribution research and will provide a platform for industry leaders to ask questions and share best practices.
Topic: Digitization: Integrating Sales & Marketing for Lead Generation
Digitization and increasing 24/7 access expectations are dramatically changing the ways manufacturers and distributors engage with customers―where and how they want to connect. Discover if your commercial team is functionally aligned to integrate sales and marketing for lead generation.
Topic: Resetting for 2021 – Research Findings and Insights
With over 60+ executive interviews and 100+ sales benchmarks, recent Alexander Group research reveals manufacturing’s top management priorities for 2021 planning. Gain line of sight into the new selling models, channel strategies, talent and roles, compensation and sales operations practices that are essential for future revenue growth.
Topic: Service Levels
Being all things to all customers can be an expensive and inefficient approach. However, under-investing in customer-facing resources and tools can erode your firm’s value. So what is a commercial leader to do? Successful manufacturers and distributors differentiate commercial service levels (CSLs) based on customer need and value. Enable your organization to allocate finite resources to meet the needs of a diverse customer base.
To join the virtual roundtables for any of our topics, please complete the form.