Inevitable market-changing forces continue to confront the manufacturing and distribution industries.

 

Buyers, not products, will drive future revenue growth and differentiated market value. Sales executives are morphing into the role of Chief Revenue Officer (CRO) to drive growth across all marketing, sales and service functions to gain deep insight into revenue production. As they exert influence and turn challenges into opportunity, CROs are leveraging revenue growth multipliers–culture, coverage, talent and tools.

Senior manufacturing and distribution executives are joining Alexander Group’s exclusive 2019 Virtual Roundtable Sessions to start the conversation: Which revenue growth multipliers do you use, why do you use them and what results are you achieving? Sessions include research and insights from AGI’s latest manufacturing and distribution studies and provide valuable best practices that executives can apply immediately.

Topic 1: The CRO Role: The CRO role is pivotal to drive organic revenue growth across all marketing, sales and service functions to ensure value delivery to customers throughout their non-liner buying journeys

Topic 2: XaaS as a Differentiator for Customer Success: The Internet of Things (IoT) and the acceleration of XaaS adoption has forced many manufacturers and distributors to begin shifting from one-off sales to a combination of selling products and services in unison

Topic 3: Sales Compensation: Portfolio selling and a wide variance in customer buying behaviors adds to the complexity of how to compensate your revenue-generating teams

Topic 4: Partner Program Integration: To offer your customers a complete solution, find a win-win for both your company and your partners to drive revenue success

To introduce the manufacturing and distribution virtual roundtables, Kyle Uebelhor describes in the video below how the session topics will provide a platform for executives to ask questions and share best practices.

Specifically at 1:23 in the video, Kyle discusses how leveraging sales compensation can lead to a quick win and immediate growth, all by aligning pay and performance programs.

All manufacturing and distribution executives are invited to participate in the discussions. Two virtual roundtable sessions will be available for each topic.

To join, simply complete the form and register today.
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Categories:

Insight type: Article

Industry: Manufacturing

Role: C-Suite, Sales and Marketing Leadership

Topic: Buyer Journey, Revenue Growth