Patient centricity–keeping benefits to patients a primary concern–within the medical device industry remains key for companies seeking to build long-term trust and loyalty with their customers. To move beyond concepts and vision statements for this go-to-customer model, medical device organizations should consider adopting the following practices when selling to medical providers and their patients:
The Alexander Group understands the challenges and benefits of evolving go-to-customer models and of mitigating and measuring the change. Contact us to learn how we can assist you in becoming a more patient-centric organization.