Commercial leaders are prioritizing their virtual initiatives with a significant portion of the field sales force transitioned to a virtual selling model over the past nine months. However, the integration of virtual engagement is not an OR but an AND as healthcare leaders must evolve their commercial models to enable the customer to buy when, where and how they want.
In the following video, Craig Ackerman and Doug Beveridge, Alexander Group Healthcare practice co-leaders, discuss how virtual engagement is here to stay but healthcare customer satisfaction levels of current virtual interactions are only around 50-60%. At 3:15, hear how industry leaders can increase these levels in 2021.
For a complimentary briefing on how your company can evolve your commercial models that includes a strong virtual engagement strategy, please contact a healthcare practice leader.