Marketing Survey

Demand Generation Performance and Investment Strategies

With macroeconomic factors and profitability pressure on the rise, organizations today face the dilemma of allocating their limited resources between different marketing channels and initiatives.

Designed for marketing executives across industries, the Demand Generation Performance and Investment Strategies survey focuses on the following areas:

• Performance and structure
• Channel expense mix
• Demand generation ROI
• Investment ratios
• Pipeline sources by function and channel
• Lead conversions

TAKE SURVEY

Participation is complimentary. All respondents will receive a customized benchmark comparison of your firm to market along with a full report of the survey findings.

Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying ahead of the curve with industry best practices.

Find out where your organization’s demand generation activities and investments perform. Participate in the survey today!