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  • EMEA: Beyond Recurring Revenue – The New Rules of Profitable Growth for Technology XaaS Leaders in 2027

    Webinar

    18 November 2026 | 16:00 – 17:00 GMT | Complimentary Virtual Event

    Technology companies are navigating a rapid shift toward recurring and consumption-based revenue, outcome-led selling and AI-enabled go-to-market roles. At the same time, leaders are also facing greater pressure to improve retention, productivity and profitable growth. These changes are forcing organisations to rethink how they reward performance, define seller success and align incentives with long-term customer value. With most organisations revisiting their plans and only a small minority viewing current designs as fully effective, leaders need to act now to ensure rewards reinforce profitable growth, customer value realisation and the next generation of go-to-market work.

    Alexander Group is hosting a webinar where sales compensation and revenue leaders will explore how leading XaaS organisations are adapting coverage models, measures, pay curves and operating practices to keep incentives aligned with evolving customer economics. The session will combine current research, practical examples and peer discussion to help leaders identify the most important actions for their organisations.

    Main topics include:

    • Evolving XaaS models: How recurring, consumption-based and outcome-led selling are reshaping GTM coverage and customer lifecycle ownership.
    • Sales compensation priorities: Strengthening pay for performance, aligning measures to growth and retention and keeping plans simple and cost-effective.
    • AI-enabled sales compensation: Using AI to improve plan design, analytics, operations, communication and seller support with appropriate governance.

    Why Attend

    Attend to benchmark your organisation against current industry practices, learn how peers are responding to changing revenue models as well as customer lifecycle demands and pressure-test your own sales compensation priorities. You’ll leave with practical ideas for aligning coverage, measures and rewards; improving productivity and pay-for-performance; simplifying plans; and identifying high-value AI use cases for the sales compensation function.

    • Wednesday, November 18, 2026
      4:00 p.m. – 5:00 p.m. GMT
    • Virtual