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Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

Industry Focus: Media & Business Services

Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

Industry Focus: All

Building the Revenue-Ready Marketing Organization for Digital Health, MedTech, Pharma and Analytical Technology 

For today’s healthcare and life sciences marketing leaders, the mandate to prove revenue contribution has never been sharper. Yet every AI use case, data flow and campaign must clear a regulatory and compliance bar their peers in other industries never see.  

Alexander Group’s Revenue-Ready Marketing Organization research reveals that 74% of organizations have analytics/attribution AI actively deployed or scaled, yet 40% still operate with no formal (or only informal) AI governance and 48% cite data quality as a top three barrier. This combination is especially acute where patient data, HIPAA and promotional review constraints apply.  

How can healthcare and life sciences commercial leaders scale AI without tripping compliance and prove marketing’s revenue contribution to the board? 

Join Alexander Group’s Marketing practice leaders for this complimentary, virtual roundtable on how the most effective regulated-market organizations are simultaneously redesigning teams for AI under guardrails and proving pipeline economics with new attribution rigor.  

Drawing on the new research, this one-hour session will foster candid peer-level discussions on: 

• MLR-safe AI at scale: Deploying generative AI for medical/regulatory content, labeling and field enablement without breaking promotional review discipline.  
• The governance gap: The policy frameworks regulated markets need before scaling AI, and why “deploy first, govern later” fails hardest under promotional review. 
• Attribution in committee-driven buying: Proving contribution when a purchase runs through clinicians, procurement, compliance and finance—and 70% of evaluation happens before sales ever engage. 
• Enterprise unit economics: Managing $15K+ CAC and sub-12-month payback pressure in device, diagnostic and platform sales.  
• Customer-led growth: Why 33% of high-growth orgs are investing in customer journey architecture and content strategy to drive retention and expansion.  

Leaders will walk away with:  

• A governed-AI adoption model tuned for MLR, HIPAA and promotional-review realities, so you can scale without slowing.  
• Marketing-sourced pipeline and attribution benchmarks specific to healthcare and life sciences buying cycles.  
• Enterprise CAC, LTV: CAC and payback benchmarks to reframe your next board and CFO conversation.  
• A shared CMO–CRO language for aligning demand quality, seller coverage and forecast confidence.  
• Priority access to the Revenue-Ready self-diagnostic and the healthcare- and life sciences-specific briefings.  

Who Should Attend  

CMOs, CROs, CCOs and SVPs/VPs of Marketing and Sales at digital health, MedTech, medical device, biotech/pharma, pharma services, health insurance and analytical technology organizations.  

Attendance is limited and curated to protect candor. 

Building the Revenue-Ready Marketing Organization for Industrials, Building Materials, Specialty Chemicals and Distribution

For industrial, building materials, specialty chemicals and distribution leaders, marketing has long been measured by trade-show booths, catalogs and lead lists rather than pipeline and bookings.  

That era is ending. Now, manufacturing and distribution organizations must prepare their Marketing functions to act as an always-on, full-funnel demand engine that proves its contribution with the same discipline as sales. However, only 24% of organizations rate their demand-gen architecture as advanced or optimized, and just 26% say marketing sources 41%+ of pipeline—leaving enormous headroom for teams willing to modernize.  

Join Alexander Group’s executive roundtable to examine how leading industrial and distribution organizations are using AI to produce technical content at scale and enable channel partners, while building the full-funnel demand architecture and attribution rigor that proves ROI to the board.  

During this one-hour discussion, we’ll tackle: 

• Technical content at scale: Using AI to generate specifications, compliance documentation and application content that historically bottlenecked engineering and product teams.  
• Distributor and channel enablement: Arming partners with AI-assisted content and turning channel data into pipeline visibility across indirect revenue.  
• Beyond the trade show: Rebuilding event-heavy budgets into an always-on, full-funnel demand system with real ROI accountability.  
• Attribution and the MQL-to-MQA shift: Moving from lead volume to pipeline quality when only 24% rate their demand architecture as advanced.  
• The industrial talent model: Closing gaps in brand strategy, storytelling and digital optimization that stall execution.  

Leaders will walk away with:  

• An AI playbook for technical content and distributor enablement built for engineered-product realities.  
• A full-funnel demand blueprint that finally puts trade show and field spend on the same footing for ROI.  
• Marketing-sourced pipeline and demand-architecture benchmarks specific to manufacturing and distribution.  
• A shared CMO–CRO framework for channel visibility, lead quality and forecast confidence.  
• Priority access to the Manufacturing and Distribution sector briefing and the Revenue-Ready self-diagnostic.  

Who Should Attend  

CMOs, CROs, CCOs and SVPs/VPs of Marketing and Sales at industrial manufacturers, building-materials producers, specialty-chemicals companies and distributors. 

Attendance is limited to foster candor, and sessions are not recorded for distribution. 

Building the Revenue-Ready Marketing Organization for Business and Financial Services, Media and Tech

Business and financial services, media and technology organizations sit at the sharp end of the revenue-marketing reckoning. As the largest cohort in Alexander Group’s new Revenue-Ready Marketing Organization research, these sectors face the most unforgiving acquisition math:   

• Expansion revenue costs $0.20–$0.69 per $1 of ACV versus $1.50–$3.00 for a new logo, yet most teams still send under 15% of budget to existing customers. 
• Blended sales-and-marketing CAC has hit ~$2.00 for every $1.00 of new ARR, up 40–60% since 2023, while payback periods stretch toward 20 months. 
• AI is moving from a cost center to a revenue engine: Data-science-enabled programs nearly double average bookings ($218K → $416K) and cut S&M OpEx ~20%. The gap is discipline—40% still lack formal AI governance. 

To help senior commercial leaders respond, Alexander Group’s Marketing Services practice is hosting a peer-level discussion on how leading organizations are consolidating AI-native marketing operations, mastering CAC and rebuilding the marketing P&L around the highest-efficiency pipeline in the building: expansion.  

This session will cover:  

• AI-native stack consolidation: Agentic workflows and the new talent model (e.g., the GTM engineer) reshaping software and semiconductor marketing operations.  
• Intelligent coverage at scale: AI-driven lead scoring and compliance automation in concentrated FS and professional-services customer bases; agentic AI use has nearly doubled to ~40%.  
• GenAI creative and yield in media: Creative production at scale, audience targeting and programmatic yield optimization across AdTech, agencies and retail media.  
• CAC mastery and the new marketing P&L: Blended CAC attribution, channel-level ROI, and the shift from lead volume to bookings impact.  
• The expansion-first model: Why the $0.20–$0.69 install-base pipeline beats new-logo spend, and how to reallocate budget to capture it.  

Attendees will walk away with: 

• An AI-native operating model—stack consolidation, agentic workflows and the emerging talent roles that scale coverage.  
• A CAC-mastery framework: blended acquisition math, channel ROI and a marketing P&L your CFO will respect.  
• The expansion-economics case for reallocating budget to the highest-efficiency pipeline in the building.  
• Cross-sector benchmarks on attribution confidence, GTM motion mix (SLG/PLG/partner) and ROMI performance.  
• Priority access to the Tech/Media and B&FS sector briefings and the Revenue-Ready self-diagnostic.  

Who Should Attend  

CMOs, CROs, CCOs and SVPs/VPs of Marketing and Sales at software, semiconductor, IT-services, hardware, AdTech, media, agency, retail-media, banking, insurance, FinTech, professional-services and human-capital organizations.  

Attendance is limited and curated to protect candor; sessions are not recorded for distribution.  

Join senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.

This exclusive event series is designed for private equity operating partners to exchange ideas, share best practices and explore emerging trends shaping value creation. In partnership with Alexander Group’s operating partner community, we crowdsource and curate event topics to create a collaborative, dynamic and impactful experience for attendees.  

   Expect candid conversations and actionable insights on themes that matter most, including:  

• Establishing AI in GTM capability – the expertise, resources and roadmap needed 
• Promoting AI in GTM – gaining interest and traction 
• AI in GTM reference architectures – building accelerators to speed uptake and time to value 
• Partners – lining up expertise and capacity to deliver results 
• Measuring results – establishing the monitoring systems to demonstrate return and sustain investment 

 Join us to connect with peers and influence the dialogue driving portfolio growth.  

This exclusive event series is designed for private equity operating partners to exchange ideas, share best practices and explore emerging trends shaping value creation. In partnership with Alexander Group’s operating partner community, we crowdsource and curate event topics to create a collaborative, dynamic and impactful experience for attendees.  

Expect candid conversations and actionable insights on themes that matter most, including:  

• Establishing AI in GTM capability – the expertise, resources and roadmap needed 
• Promoting AI in GTM – gaining interest and traction 
• AI in GTM reference architectures – building accelerators to speed uptake and time to value 
• Partners – lining up expertise and capacity to deliver results 
• Measuring results – establishing the monitoring systems to demonstrate return and sustain investment 

Join us to connect with peers and influence the dialogue driving portfolio growth.