Visit Alexander Group! Hall C, Booth #626
Join us on October 24 from 3:15-4 p.m. on the CEOs Unplugged stage for an interactive session, Challenge Accepted: Future Proofing Your Commercial Strategy.
Over the last few years, the MedTech industry has been affected by the Pandemic in numerous ways, including access to customers, supply shortages, and inflationary pressures. However, these challenges provide an opportunity for MedTech to move forward with new commercial strategies to focus on next-generation solutions to remain competitive and better serve customers. What investments are MedTech companies making to transform and future proof their go-to-market approach? MedTech leaders will discuss perspectives, priorities and best practices to transform commercial strategies in ways that align with new customer expectations and market realities.
Craig Ackerman, Principal, Alexander Group
David Pacitti, President, Siemens Medical Solutions USA & Head of the Americas, Siemens Healthineers
Tracy MacNeal, President & CEO, Materna Medical
Richard Fabian, President & Chief Operating Officer, FujiFilm Sonosite
Speak with an industry expert to explore the latest benchmarks, industry insights and best practices as they relate to leading-edge trends, commercial roles, growth drivers, investment profiles and sales compensation.
As the healthcare market continues to evolve, go-to-market strategies must adapt accordingly. Discover the five key levers to advance your commercial model to drive greater productivity.