Healthcare: Annual Planning and the Changing Buyer Journey

Healthcare Go-to-Customer Research

Virtual engagement is here to stay but healthcare customer satisfaction levels of current virtual interactions are only around 50-60%. The average healthcare industry growth rate is predicted to be over 10%, but 2021 still brings with it uncertainty so healthcare leaders must stay agile.

Watch the discussion between Craig Ackerman and Doug Beveridge, Alexander Group Healthcare practice co-leaders, to learn how the integration of virtual engagement is not an OR but an AND as healthcare leaders must evolve commercial models to enable the customer to buy when, where and how they want.

Contact our healthcare practice leaders to learn more.



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