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Realistic or Wishful Thinking?

According to the Alexander Group’s recent healthcare sales leadership flash survey there is reason to be optimistic. Double-digit growth is expected across all three healthcare segments (medical device, pharmaceutical and health tech) in 2021.

Craig Ackerman and Doug Beveridge discuss how commercial leaders expect to make their 2021 goals by investing in new roles like lead generation and inside sales. They also explore the downstream implications of these changes on sales compensation programs.

Contact an Alexander Group Healthcare practice leader to participate in our healthcare research and register for other upcoming virtual roundtables.

 

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