Podcasts:

Executive Events

Digital Summit Series Highlights


With insights from over 35 senior revenue leaders, these preliminary highlights from the Alexander Group Digital Summit series address three guidelines that an executive can use to consider digital:

  • What is digital?
  • Why does it matter?
  • What should be next?

 

From Sales to Revenue: New Motions Needed


Digital technologies and the internet have driven a totally different buying process from a customer perspective. Warren Stone, senior vice president of Research and Applied Solutions of North America for MilliporeSigma, speaks about how companies have to adapt. First, you must understand the new buying process. Then, adjust your selling process in accordance with that buying process.

Listen to the full interview here:

Evolution of the Customer Buying Journey


Technology is rapidly transforming the sales function. Chris Klayko, managing director of Google Cloud Americas & Global EDU, and Dave Spencer, recent chief operating officer of SAP North America, discuss the evolution of the customer buying journey in the digital era and how technology can empower organizations to drive better outcomes.

Listen to the full interview here:

Transforming a 125-Year-Old Company Into the Digital Age


125-year-old industrial leader General Electric is now a digital company. Cate Gutowski, formerly of GE Digital, shares how GE transformed the sales organization with new digital technologies, changed the way the company operates and learned from its mistakes to make a bigger difference for their customers.

Listen to the full interview here:

Focus on Seamless Care


Joe Robinson, senior VP Health Systems Solutions Philips North America, speaks about how Philips is now re-shaping culture, building a solution-centric organization, developing talent, and aligning internal processes WITH A FOCUS ON SEAMLESS CARE.

Listen to the full interview here:

Differentiate Sales and Marketing


Bill Taylor, best-selling author and founder of Fast Company magazine, discusses how sales and marketing organizations differentiate themselves. This interview includes insights from Bill’s best-selling book – Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways.

 

The Changing Customer Contract and the Role of the CRO


Gary Tubridy, Sr. VP of Alexander Group, provides a glimpse of the upcoming discussion at the Executive Forum around the role of the Chief Revenue Officer. Based on interviews with some of the panelists, he examines the rationale for adding the CRO position and how CROs can be a catalyst of change for a sales organization.

Learn more about the Alexander Group’s upcoming events.