Media Sales

Episode 5: Top 5 Steps to Sales Compensation Planning in the Media Industry

Explore these five key areas when developing a successful sales compensation plan:

1. Establish the current cost structure
2. Determine the opportunities
3. Develop a sound forecast
4. Allocate the Target
5. Align pay with performance


Episode 4: Leading Digital Media Advertising Content Provider Case Study

Igor Uroic and Avrille Hanzel of the Alexander Group share insights in Episode 4 from a recent project with a leading digital media advertising content provider and how AGI helped them increase revenue growth.


Episode 3: Go-To-Customer Models in the Media Industry

In Episode 3, Alexander Group’s Matthew Rosenthal and Quang Do review data from the 2016 AGI Media Trends Survey and how go-to-customer models are changing in the media industry.


Episode 2: Media Client Case Study – challenges in the media and publishing industry

Alexander Group Principal Igor Uroic and Manager Brian Bell in Episode 2 share a case study from a previous client who faced challenges that many companies in the media or publishing industry are experiencing today.


Episode 1: The New Customer Contract in the Media Industry

In Episode 1, Matt Bartels explains how the new customer contract and the evolving role of the primary seller is changing the Media industry. Listen now to learn how your company can benefit.

Learn more about the Alexander Group’s Media practices.