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Market Forces are Exerting Pressure

While the life sciences and analytical instruments industry is still witnessing surging growth, it simultaneously is enduring multiple market pressures including inflation, supply chain challenges, COVID-related business fluctuations, M&A activity and a highly competitive race for talent. As the industry changes, commercial leaders wonder if their go-to-customer strategies are evolving fast enough to keep up.

Corporate Brochure-Alexander Group, Inc.View e-Brochure »

Alexander Group can help align products, marketing, operations and finance efforts behind a successful organization.

 

Revenue Motions: Establishing and enabling more complex and diverse field teams aligned with emerging buyer journeys to drive workflow and application selling.
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Sales Incentives: Establish more pay for performance sales compensation plans
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Sales Analytics: Address attribution, real-time impact and ROI
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Industry Research: Data, Trends and Benchmarks
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Modern Marketing Organization: Evaluate current and new markets, areas of opportunity, and optimize marketing channels, mix and return
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FEATURED INSIGHT

Article  |  3 Min Read Life Sciences: Strategic Commercial Moves to Win in 2023

Growth Companies’ Plans to Ensure Above Market Growth This Year
"The rise of the desire for workflow solutions gives us a great opportunity to up-sell and cross-sell. As a company, we have solutions that include hardware, software, consumables and services. There is a great opportunity for us to magnify our revenue opportunity." - SVP, Global Markets
"Use the digital opportunity to both engage with customers, as well as develop opportunities and leads, and then have the traditional sales organization capitalize on those opportunities. The companies that do that best are going to be the ones that are successful going forward." - SVP, Global Markets

CLIENT WORK

Case Study

High Growth Company Gets New Hire Onboarding Upgrade
Case Study

Go-to-Customer Strategy Redesign
Case Study

Sales Force Relaunch and Sales Compensation Restructure
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