The role of a commercial leader requires a solid understanding of how marketing, sales and service come together to build long-term relationships. As the industry transforms it it your job to make sure the commercial strategy transforms with it.
Bruce Dahlgren shares his thoughts on organizing and leading the revenue function during the pandemic and positioning for the post-pandemic world.
Watch VideoPart two of Alexander Group’s six-part how-to series explores the three next-generation inside sales models.
WATCH VIDEOBuyers are making decisions based on new economic realities. Sales, Marketing and Service organizations must be realigned to support that journey.
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