The role of a commercial leader requires a solid understanding of how marketing, sales and service come together to build long-term relationships. As the industry transforms it it your job to make sure the commercial strategy transforms with it.
Navigate through digital transformations using technology and data to engage the customer and enable marketing, sales and service.
Read ArticleAlexander Group research and project work suggests eight trends impacting the Life Sciences Industry.
Watch VideosAs buyers change, revenue leadership has taken on a new definition.
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