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Navigating the transformation

The role of a commercial leader requires a solid understanding of how marketing, sales and service come together to build long-term relationships. As the industry transforms it it your job to make sure the commercial strategy transforms with it.

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FEATURED INSIGHT

Video Techniques in Navigating Revenue Leadership Careers

Bruce Dahlgren shares his thoughts on organizing and leading the revenue function during the pandemic and positioning for the post-pandemic world.

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CONTEMPORARY INSIGHTS ON COMMERCIAL GROWTH

Video Life Sciences Go-to-Customer Practices Series: Inside Sales

Part two of Alexander Group’s six-part how-to series explores the three next-generation inside sales models.

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Article How Marketing, Sales and Service Have Fundamentally Changed – Forever

Buyers are making decisions based on new economic realities. Sales, Marketing and Service organizations must be realigned to support that journey.

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