The role of a commercial leader requires a solid understanding of how marketing, sales and service come together to build long-term relationships. As the industry transforms it it your job to make sure the commercial strategy transforms with it.
The Digital Revenue Organization uses technology—data, process and systems and tools—to engage with customers and enable Marketing, Sales and Service teams.
Download WhitepaperDo you have worldwide sales organizations? Should you have one global sales compensation plan?
Read ArticleEmerging trends from this 2021 research will shape how commercial leaders deploy and direct their resources.
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