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Navigating the transformation

The role of a commercial leader requires a solid understanding of how marketing, sales and service come together to build long-term relationships. As the industry transforms it it your job to make sure the commercial strategy transforms with it.

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FEATURED INSIGHT

Whitepaper Revenue Operations: 2021 Growth

Aligning marketing, sales and service through Revenue Operations is critical for growth-minded firms.

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CONTEMPORARY INSIGHTS ON COMMERCIAL GROWTH

Article Key Elements for 2021 Growth in Life Sciences

How companies are focusing their commercial organizations to deliver profitable growth.

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Article The Attention Economy

Insights from Executive Forum keynote speaker Cate Gutowski, Amazon Web Services, and her presentation on the Transformation of 24X7 Sales Enablement to Deliver Double-Digit Growth.

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