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Navigating the transformation

The role of a commercial leader requires a solid understanding of how marketing, sales and service come together to build long-term relationships. As the industry transforms it it your job to make sure the commercial strategy transforms with it.

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FEATURED INSIGHT

Video The Digital Revenue Organization – What Is It and How to Get Started?

Executive interview with Tiffani Bova of Salesforce on what makes the modern marketing, sales, and service organization “digital.”

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CONTEMPORARY INSIGHTS ON COMMERCIAL GROWTH

Article Unlock Your Company’s Full Growth Potential

Become a revenue organization that consistently exceeds the market growth rate.

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Article Revenue Operations Delivers Next Chapter 24X7 Customer Experience

Read highlights from the 2021 Operations Forum on how leaders are rapidly learning to align with customers and pivot operations for an exceptional CX.

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