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Data is everywhere, but insights drive growth

Data and analytics firms are faced with the tough task of ensuring that the information provided to their customers is both timely and relevant. They must go beyond selling data to also equipping customers with insights on the data—business intelligence—so customers can, in turn, better target their offerings to buyers.

In this video, Mike Burnett, principal and Business Services practice lead at Alexander Group, provides a brief overview of how data and analytics firms can transform into business intelligence organizations by focusing on six key go-to-market imperatives.

At 4:02, Mike substantiates how organizations that are adopting a multi-channel digital approach are gaining better coverage with existing and new customers.

Visit our Business Intelligence practice page or contact us to learn how the Alexander Group can help your organization.


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Not What You Were Looking For? Explore More…

Business Services Insights

Business Intelligence Overview

Recommended Insights:

Business Services Leaders: How We Help

Business Services: Go-to-Market Trends and Mandates

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