Data is everywhere, but insights drive growth
Data and analytics firms are faced with the tough task of ensuring that the information provided to their customers is both timely and relevant. They must go beyond selling data to also equipping customers with insights on the data—business intelligence—so customers can, in turn, better target their offerings to buyers.
In this video, Mike Burnett, principal and Business Services practice lead at Alexander Group, provides a brief overview of how data and analytics firms can transform into business intelligence organizations by focusing on six key go-to-market imperatives.
At 4:02, Mike substantiates how organizations that are adopting a multi-channel digital approach are gaining better coverage with existing and new customers.
Visit our Business Intelligence practice page or contact us to learn how the Alexander Group can help your organization.
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Business Intelligence Overview
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Author
Mike Burnett is a principal based out of the New York office. He works with clients across an array of industries, with expertise in business and professional services, healthcare, and technology. He has responsibility for leading the firm’s Business Services practice. Mike’s client work primarily focuses on go-to-market strategy, commercial model design and transformation, deployment, and sales compensation.
