Mandates for a Successful Digital Transformation-Part 2

Preliminary Digital Go-to-Customer Study Findings

The initial findings have been collected for the Digital Go-to-Customer Study. Participants shared insights and advice on:

• Know and Monitor the Buyer Journey
• Integrate Marketing as a Means of Coverage
• Launch New Channels and Roles Wrapped Around the Buyer Journey
• Deliver Insights Through Data Science
• Provide Differentiated Service
• Automate Processes and Invest in Tools

Watch Part 1 and Part 3 of this video series to learn more.

You can still participate in this study or request a briefing for additional insights into the study findings.

Learn how the digital era affects each phase of the Revenue Growth Model™ on our practice page or contact us to learn more.