Preliminary Digital Go-to-Customer Study Findings

The initial findings have been collected for the Digital Go-to-Customer Study. Participants shared insights and advice on:

  • Know and Monitor the Buyer Journey
  • Integrate Marketing as a Means of Coverage
  • Launch New Channels and Roles Wrapped Around the Buyer Journey
  • Deliver Insights Through Data Science
  • Provide Differentiated Service
  • Automate Processes and Invest in Tools

Watch Part 1 and Part 3 of this video series to learn more.

You can still participate in this study or request a briefing for additional insights into the study findings.

Learn how the digital era affects each phase of the Revenue Growth Model™ on our practice page or contact us to learn more.


Insight type: Video

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Buyer Journey, Digital, Revenue Growth

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