Digital Impact on Revenue Growth

Digitization is dramatically changing the ways companies engage with customers and enable their revenue engine.

Watch the video for insights on these six mandates that can set your company up for a successful digital transformation:

  • Know and Monitor the Buyer Journey
  • Integrate Marketing as a Means of Coverage
  • Launch New Channels and Roles Wrapped Around the Buyer Journey
  • Deliver Insights Through Data Science
  • Provide Differentiated Service
  • Automate Processes and Invest in Tools

Learn how the digital era affects each phase of the Revenue Growth Model™ on our practice page, you can contact us to schedule a call or meeting, or participate in our Digital Go-to-Customer Study.

Categories:

Insight type: Video

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Buyer Journey, Digital, Revenue Growth