Say Goodbye to Information Asymmetry: Balance the Sales Equation

In a recent article entitled, “Are Silos Stalling Innovation at Your Company? Here’s How to Solve the Problem,” Andrew Horvath, principal and Distribution practice lead at the Alexander Group, weighed in on the changing sales landscape as today’s customers have unprecedented access to information. According to Andrew, “The value of a salesperson is not to make me aware of options, but it’s to take what I think I need, figure it out on the back end and make it work for me.”

Read the full article published in The Washington Post.

Whether you’re struggling with legacy sales models, still using a siloed approach with customers or need to fine tune an existing GTM approach, Alexander Group can help effectively balance your sales equation—pre-sale, sale and post-sale—the right way.

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