Sales benchmarks, when interpreted correctly, ensure sound decision-making on investments, strategies, headcounts and programs.
Before you can make any strategic decision regarding your sales organization — whether that’s investing in technology, adjusting headcount or changing sales compensation — you first need to know where you stand. This can be an external measure – how you compare to other companies – or internal, how one business unit compares to another.
Off-the-shelf industry benchmark reports can get you started. But data itself is only useful if taken in the right context. A custom sales benchmarking engagement from Alexander Group will help you identify the important metrics, obtain the right data, interpret your data in light of your unique company situation and provide an objective review.
eBook: See how addressing sales utilization issues through benchmarking can improve sales productivity.
When we select benchmarks, we ensure a direct comparison by using data gathered from similar companies based on size, industry, type of sales model and types of selling roles. Getting this data can be challenging, but Alexander Group has perfected the art of data gathering over many years of project work and analysis of client organizations.
Most importantly, we go beyond recommendations – we deliver carefully devised action plans focused on improving sales effectiveness.
Our approach to sales benchmarking and our data provides both top executive and sales management teams with the insight and direction needed to manage the journey to profitable revenue growth.
Learn more about Sales Benchmarking
- See these sample sales benchmarks and compare your sales force to top performers
- Read about our sales benchmarking methodology for what, why and how to measure
- Learn about our common engagements for sales benchmarking
- See what’s involved in a sales benchmarking assessment engagement
Watch this video to learn how to measure sales utilization:
If you want to learn more about how our sales benchmarking practice can help you make sales decisions with confidence, contact us today.