Healthcare Research Briefing
Customer Experience: Best Practices for Go-to-Market Leaders
As part of our provider insight series, Alexander Group’s latest research report is now available. The report, Make Informed Customer Experience Investments for the MedTech Commercial Model, includes findings from our ongoing surveys with healthcare providers along with recent customer experience research developed from MedTech sales and marketing executives who identified the best practices to create a successful customer experience (CX) strategy.
Findings include:
- MedTech companies with advanced customer experience strategies achieve 28% higher revenue growth than peers.
- 74% of physicians prefer their MedTech vendor interactions to occur in-person.
- On-site case coverage has become more important in the MedTech vendor selection process.
Discover the steps to create and implement a CX strategy that delivers superior profitable growth results. Topics include:
- CX vision and strategy: how to integrate CX throughout the organization
- Customer engagement: deploying the right resources for customer engagement
- Goals and measurement: setting CX-specific, strategic goals tracked against measurable KPIs
- Process, plays and tools: defining the processes and growth plays that drive retention and expansion
Please complete the form and an Alexander Group representative will be in contact with you soon to schedule your briefing.
