AGI Press, March 2014, 232 pages
Author: Gary Tubridy
Price: $24.95 + shipping + handling
The prominence and importance of the sales function are rising. Why is this? And what does it mean for sales leaders and other executives?
As customers scrutinize ever closer each and every purchase decision they make, sales organizations that can both build a case to purchase based on value, and maintain loyal client relationships founded on insight, are the key to sustained success.
The Value Selling Anthology articulates what leading companies are doing to pivot their sales organizations away from pushing products to delivering value. Learn what top sales leaders are doing to inspire their teams, innovate ahead of the competition, and invest for continued success.
If adding value through sales is a part of your growth strategy; this collection of expert insights and best practices will be of great value to you.
- A New Role For Sales
- Customer-Motivated Selling
- Strategic Investment in Sales
- Provisioning for Value
- Charting the Course to Value
Praise for The Value Selling Anthology:
“Change is inevitable in business growth – this gave me insights about where to focus to drive sales efficiency and customer loyalty investments.” – Kelly Londy, Executive Vice President & Chief Commercial Officer, Accuray Incorporated
“Value Selling Anthology delivers the guiding principles that all transformational leaders should implement within their selling organizations to create a Value Centric Culture.” – Jeff Duchemin, President and Chief Executive Officer, Harvard Bioscience
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