Revitalize Growth
Generate Differentiated, Above Market Growth
The life sciences industry is expected to grow 3-6% this year, with academia’s continued strength and pharma/biotech sectors showing signs of return. In fact, applied markets including PFAs, semiconductor and energy are already realizing growth. To remain competitive, commercial leaders must evolve their go-to-market strategies to deliver customer value and manage commercial costs.
At Alexander Group, we help clients transform their commercial organizations by aligning Product, Marketing, Sales, Operations and Finance to deliver results.
How We Help
- Revenue growth strategy: Target the right opportunities with the right value by determining your market opportunity and phase of growth.
- Revenue motions: Define optimal value messaging and organize sales strategy around use cases.
- Modern marketing blueprint: Evaluate current and new markets, areas of opportunity and optimize marketing channels, mix and return.
- Talent: Ensure the organization has the right skills and capabilities for more complex offerings and portfolios.
- Sales compensation: Align sales compensation and quota programs to motivate and achieve more aggressive business goals.
- Actionable research & benchmarks: Provide current and relevant data, trends and benchmarks to help guide sales, marketing and operational decisions.
Related Insights
Participate in Our Research
Briefing Offers- Artificial Intelligence in Sales Nearly 50% of surveyed sales leaders are using AI-enabled tools for sales forecasting and over 30% are using AI for sales performance analytics and quota setting. How is AI being implemented to drive sales productivity and profitability?
- Commercial Talent Management Strategies for a Competitive Edge Life sciences and analytical instruments firms that realize consistent profitable growth spend nearly 50% less on sales turnover. By establishing effective commercial talent management strategies, employees are better engaged, leading to higher customer experience ratings. Discover the five principles to implement an effective and competitive talent program.
- Demand Generation & Performance Insights In life sciences and analytical instruments, marketing accounts for 33% of functional pipeline development, with the top three channels being SEM/SEO, distributors and dealers, and paid social media. Success in demand generation depends on how well an organization navigates the complexity and costs related to customer acquisition and ROI. Discover how to allocate resources to increase conversion rates.
- Life Sciences Roles & Account Coverage Study Briefing The life sciences tools & services industry has a positive market outlook with 3-6% projected YoY annual revenue growth. The research market is showing signs of return and applied markets is generating growth in the PFAS, Semiconductor and Battery/EV sectors. Dependent on product portfolio depth and complexity, discover how leaders are reconfiguring go-to-market models to ensure the right roles and account coverage resources are in place.
- Life Sciences Industry Trends: Strategies | Insights | Metrics As Life Sciences and Analytical Instruments commercial leaders capitalize on near-term growth, they must also evaluate the market trends that will impact progress as they plan for the next three to five years. Industry executives recently provided their perspectives on the two key imperatives they are operating under to accelerate growth and take market share.
- Lab Excellence: Marketing, Product & Digital Strategies Through 200+ marketing survey responses and 35+ interviews with B2B marketing executives, this study reports on the marketing organizational structures and performance insights to scale the marketing organization, increase marketing productivity and measurement and expand digital reach.
Upcoming Life Sciences Events
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B2B Marketing Executive Webinar: Beyond Intuition
WebinarDuring this complimentary webinar, Alexander Group’s Marketing Services practice leaders will walk through the common pitfalls of intuition-based profiling and show you how to build comprehensive, actionable customer profiles that marketing, sales and account management teams can use immediately. You’ll leave with practical frameworks for leveraging both qualitative insights and quantitative data to identify and target your highest-value customers.
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Thursday, March 26, 2026
2:00 p.m. – 2:45 p.m. ET -
Virtual
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B2B Marketing Executive Webinar: Accelerating Growth
WebinarJoin Alexander Group’s Marketing Services practice leaders to break down what these leading organizations are doing differently and provide actionable recommendations for elevating your own marketing investments. Whether you’re looking to optimize your current operations or make the case for new resources, you’ll gain insights into how to structure your team and investments for maximum impact.
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Tuesday, March 31, 2026
2:00 p.m. – 2:45 p.m. ET -
Virtual
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Life Sciences: Unlock 2026 Commercial Growth Intelligence
Virtual RoundtableExplore 2026 Sales Pulse Survey insights for Life Sciences revenue leaders
Join a virtual roundtable where Alexander Group’s Life Sciences experts reveal the latest findings from the 2026 Sales Pulse Survey, the industry’s annual benchmark for growth expectations, commercial investments, AI adoption and revenue operations maturity.
As 2026 commercial execution begins, leaders are reassessing priorities, investments and productivity levers. This session equips leaders with data‑backed insights on growth goals, sales expense trends, headcount plans, go-to-market (GTM) investments, AI enablement and the shifting expectations for commercial teams across pharma, pharma services and life sciences tools.
Who Should Attend:
C-suite executives and senior commercial leaders across life sciences, biotech, pharma, pharma services and life sciences tools, including SVPs and VPs of commercial, revenue, sales, marketing, service, RevOps and strategy.By attending, you’ll gain clarity on:
-2026 Revenue Growth Outlook: How leaders are setting their targets for the year.
-Commercial Investment Priorities: Where organizations plan to increase or decrease spending across sales, marketing, service and headcount.
-AI Adoption Patterns: How executives are enabling AI, ML and GenAI across marketing, sales, service and RevOps.
-Top 2026 Strategic Levers: Where leaders are placing their bets: new channels, pricing models, geographic expansion, productivity initiatives and more.
-Benchmarking Against Your Peers: Understand how your organization compares across growth strategies, productivity priorities and technology investments.Speakers: Craig Ackerman and Sean Higgins
Seats are limited to foster candid discussion. Please register with your corporate email. We’ll confirm attendance within 24 hours.
We look forward to seeing you at the roundtable!-
Tuesday, April 7, 2026
11:00 a.m. – 12:00 p.m. ET -
Virtual
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Revenue Operations Symposium
VirtualThe 2026 Revenue Operations Symposium is designed for leaders and practitioners who are shaping the future of commercial operations. This year’s virtual event brings together the latest research, actionable insights and practical strategies to help you:
-Lead Teams Through Change: Explore how AI is transforming sales enablement and what it takes to guide teams through evolving commercial landscapes.
-Multiply Productivity: Discover new approaches to territory and quota design, and how strategic planning can unlock greater performance.
-Advance RevOps for Scale: Learn how to evolve your RevOps function to support growth, adaptability and cross-functional collaboration.
-Harness Advanced Analytics: See how AI and machine learning are driving customer engagement, segmentation and growth opportunities.
-Accelerate Innovation: Dive into best practices for new product development, partner programs, and incentive design to maximize ROI and market impact.-
Wednesday, April 15, 2026 –
Wednesday, April 15, 2026 -
Virtual
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Women Revenue Leaders Forum
St. Regis Hotel | Chicago, ILJoin hundreds of women senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually, and take away actionable ideas.
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Tuesday, May 5, 2026 –
Wednesday, May 6, 2026 -
St. Regis Hotel | Chicago, IL
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Sales Compensation Symposium: Virtual
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.
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Tuesday, August 11, 2026 –
Tuesday, August 11, 2026 -
Virtual
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Sales Compensation Symposium: Chicago
Industry Focus: AllRevolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.Industry Focus: All
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Thursday, August 27, 2026 –
Thursday, August 27, 2026 -
Chicago
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Executive Forum
St. Regis Hotel | Chicago, ILJoin senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.
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Wednesday, September 30, 2026 –
Thursday, October 1, 2026 -
St. Regis Hotel | Chicago, IL
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Life Sciences Research & Benchmarks
Get access to the latest go-to-market research and benchmarks to help shape your commercial strategy.
Meet the team
Alexander Group Can Help
How can you build upon your existing strengths to create value and reinvigorate differentiated, above market growth?