Winning Go-to-Customer Practices

Life Sciences & Analytical Instruments Practical “How-to” Series: Account Management

Alexander Group’s recent industry research shows a growing emphasis on recurring revenue growth – consumables, service and informatics. To respond leaders are bringing product-oriented teams together.

Part three of Alexander Group’s six-part Practical How-To Series explores how leading companies are evolving their Account Management motion to expand within existing accounts and maximize customer lifetime value.

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