Alexander Group Life Sciences and Analytical Instruments practice leaders shared key trends and practices used to drive improved lead generation in a recent virtual roundtable session. The interactive discussion focused on how the industry is adopting emerging lead generation practices.
The following video provides an overview of the session. At 0:50, Matt Greenstein shares how lead generation jobs are evolving to a digitally enhanced campaign driven role and how process and technology are adapting to support more advanced lead generation motions.
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Learn more about lead generation and all of the topics in our practical how-to series. Discover winning go-to-customer practices through videos, articles and interactive virtual roundtables.
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