Lead generation is undergoing a digital transformation and companies that have successfully aligned their messaging, processes and tools are at the forefront of this growth.

Alexander Group Life Sciences and Analytical Instruments practice leaders shared key trends and practices used to drive improved lead generation in a recent virtual roundtable session. The interactive discussion focused on how the industry is adopting emerging lead generation practices.

The following video provides an overview of the session. At 0:50, Matt Greenstein shares how lead generation jobs are evolving to a digitally enhanced campaign driven role and how process and technology are adapting to support more advanced lead generation motions.

For more information on how to maximize the productivity and efficiency of your lead generation investments, contact a life sciences and analytical instruments practice leader.

Learn more about lead generation and all of the topics in our practical how-to series. Discover winning go-to-customer practices through videos, articles and interactive virtual roundtables.

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