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MedTech
Advancing in the Evolving Healthcare Ecosystem
MedTech Companies Adapt to Emerging Trends
MedTech companies are adapting to the evolving healthcare ecosystem by addressing the following trends:
- Evolving patient populations, shifting care settings and data-based solutions now shape the future for medical device and diagnostic product providers.
- New MedTech products leverage artificial intelligence and advanced analytics to transform the patient and provider experience.
- Leading medical device and technology companies are adapting their go-to-market strategies to address evolving patient and provider needs.
- MedTech companies maximize their return on investment by creating efficient product launch strategies, using modern marketing approaches and redefining their sales organization structure.
Alexander Group’s MedTech consulting experts help medical devices and technology companies advance their go-to-market strategy and achieve growth objectives while achieving exceptional business results while improving patient and provider experience.
How We Help
- Commercial model transformations: Assess, develop and implement growth readiness roadmaps by analyzing market opportunities, identifying key growth drivers and prioritizing initiatives that align with your go-to-market strategy. Ensure that your company is well-positioned for sustained revenue growth and profitability. Structure your sales, marketing and service organizations to win in your market segment.
- Focused commercial model improvements: Accelerate revenue growth by improving select areas of your MedTech commercial model that require optimization. Redesign sales roles and enablement programs. Enhance marketing strategy and structure. Advance your service organization and engagement with customers. Improve revenue operations, lead generation, segmentation and targeting, job architecture and enablement programs that drive productivity.
- Annual commercial planning: Optimize strategy, structure, compensation and deployment to exceed next year’s growth targets while staying within budget requirements.
- Sales compensation: Develop sales compensation programs that align with Sales strategy while using incentive design best practices to ensure supporting quotas are robust enough to drive performance.
- Benchmarking & research: Leverage Alexander Group’s comprehensive database to determine how your commercial model investment and productivity compare to the MedTech industry. Monitoring and reforming your growth and profitability levers through benchmarking and research will help you find the right GTM strategy to drive revenue growth.
- GTM product launch: Ensure your GTM model is equipped to drive immediate results and exceed growth targets for your MedTech product investments.
Related Insights
Participate in Our Research
Briefing Offers- MedTech Provider Insight Series Evolving market dynamics necessitate shifts in go-to-market (GTM) coverage strategy and job design, with a focus on operational efficiency and product innovation. MedTech organizations are investing in coverage and roles to execute growth priorities, including new product investments and advancing post-sales support. Alexander Group is offering complimentary readouts on GTM model trends based on results from our 2024 Provider Research.
- Healthcare Hospital Providers Survey Healthcare executives, physicians and surgeons were recently surveyed to determine their views on current industry trends and investments. From staffing and supply shortages to procedure volume and interaction preferences, discover what healthcare providers are prioritizing for the new year.
- Improving Marketing Pipeline Contribution The marketing channel mix is evolving, highly impacting demand generation performance. Healthcare leaders are investing over 53% more in demand generation which has led to a 36% increase in marketing qualified leads. Determining the right allocation of resources between different marketing channels and initiatives, however, is the challenge to increase conversion rates. How are your demand generation tactics performing?
- Revenue Operations Survey Over 200 executives in sales and revenue operations were surveyed across Business Services, Financial Services, Manufacturing and Distribution, MedTech, Health and Wellness, Media and Technology to determine the leading practices of world-class revenue operations organizations.
- Sales Compensation Hot Topics Survey Over 350 sales compensation leaders across seven industries provided insights on key sales comp topics including costs, quota planning and attainment, profitability, AI’s impact on comp, global comp practices, marketing comp practices and client/deliver services comp practices.
Upcoming Healthcare Events
Join our MedTech Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Is your go-to-market strategy focused on sales productivity to ensure profitable growth?