Life Sciences: Uniting Marketing and Sales Through Digital Transformation

By: Matt Greenstein Digital Transformation, Life Sciences

At a recent ALDA (Analytical, Life Science & Diagnostic Association) event, Alexander Group shared some thoughts about digital transformation and its impact on the marketing and sales organization.

Digital facilitates the ability for life sciences and analytical instrument companies to deploy a complex mix of revenue motions in alignment with where a customer is on their buyer journey. Technology allows customers to move across stages at rapid paces and skip stages altogether. These movements make it difficult to classify motions as marketing, sales or service using classic definitions.

Watch this presentation by Matt Greenstein of the Alexander Group to learn how your life sciences and analytical instrument company can navigate through your digital transformation using technology and data to engage the customer and enable marketing, sales and service.

Contact a Life Sciences and Analytical Instrument practice leader today to learn more.

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Matt Greenstein

Matt Greenstein is a principal based out of the New York and Stamford offices. He works with clients across technology, life sciences and healthcare. He has responsibility for leading the firms Life Science and Analytical Instrument, Health Insurance, and Digital Transformation practices. His areas of focus include large scale transformation and integration across all commercial functions–tactical marketing, sales and service. Matt has global consulting experience and is known for his fact-based, hypothesis-driven, problem-solving style.


Matt has 10+ years of management consulting experience. Prior to joining the Alexander Group, Matt held sales and marketing leadership positions with a major information management company. Matt has a B.S. from Fairfield University and an MBA from the University of Connecticut. He is also a Certified Sales Compensation Professional.


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