Driving Growth Through Pricing and Go-to-Market
In today’s high-priced deal marketplace, PE firms must coordinate multiple levers to drive significant valuation gain. In particular, the combination of pricing optimization and go-to-market strategy is key to growing new customer/new product revenues and to retaining/growing existing customers. Driving growth through pricing requires customer-facing roles to articulate different value propositions by segment and customer type. Strategic pricing has to be part of the right “sales plays” and sales reps need to understand how/when to execute their roles. Co-hosted with Revenue Management Labs, we will share research, insights and solutions for private equity personnel. These insights will help portfolio companies develop the pricing strategy, execution tactics and enablers to accelerate revenue growth today. Attendees will take away best practices to use immediately with portcos.
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