Media Advisory Council
Designed for senior media sales executives across broadcast, ad tech, print and pure play digital
The MAC provides an outlet to discuss contemporary issues and key imperatives facing the media landscape. MAC events are an exclusive think tank and are held multiple times throughout the year in cities convenient to media sales firms.
Upcoming MACs
World Class Talent Strategies for the New Market Reality
June 27, 2023 | 11:00 am-12:00 pm ET | Virtual
2023 has proven an unpredictable year for the media & consumer technology industry, but what do the companies that triumph in volatile environments have in common? A deliberate and well-documented talent strategy.
From sourcing & developing to managing, rewarding & promoting – industry leaders successfully translate talent strategy adjustments to revenue growth opportunities, all while optimizing employee turnover costs.
Featuring leading media talent guest speakers from The Trade Desk and Netflix/Snap/Amazon sharing their experiences and perspectives, join other top executives for an interactive discussion on how best-in-class media and consumer technology organizations are crafting and executing a cohesive commercial talent strategy.
Backed by Alexander Group’s latest research, key topics will include:
- Designing jobs and career paths for skilled, specialized talent
- Ensuring sales compensation plans are competitive and well-communicated
- Strategies to quickly and effectively hire commercial talent
- Setting and communicating performance management expectations
- Designing the optimal LOA coverage and compensation solution