This seven-part video series highlights key insights from Alexander Group’s latest XaaS research and benchmarks.
1. XaaS Metrics Methodology
2. Driving Profitable XaaS Growth & Valuation
3. Optimizing New Logo Acquisition: Using LTV, CAC and Payback Period
4. Optimizing New Logo Acquisition: Investing in Lead Generation and Digital
5. Protecting & Growing the Installed Base: Managing Net Retention and Churn
Coming soon…
6. Protecting & Growing the Installed Base: Investing in Customer Success
7. Best Practices for Growth & Valuation
About the Authors
Davis Giedt is a director in the Atlanta office and leads the Sales Analytics and Benchmarking practice. His team provides analytics and benchmarking insights across many of the firm’s projects and initiatives. Davis focuses on sales investment (revenue & cost) analysis, sales and support role optimization, incentive compensation and cloud/software sales management trends.
Theodore (Ted) Grossman is a principal in the San Francisco office. He is a leader of the Technology practice. Additionally, he is responsible for business development, management of key accounts and major consulting engagements. Ted has extensive experience in the areas of business strategy, business process re-engineering and organizational structure and design with a functional specialty in sales force and channel effectiveness. Ted’s industry background is extensive within the software, telecommunications and high tech manufacturing industries.
