This seven-part video series highlights key insights from Alexander Group’s latest XaaS research and benchmarks.
1. XaaS Metrics Methodology
2. Driving Profitable XaaS Growth & Valuation
3. Optimizing New Logo Acquisition: Using LTV, CAC and Payback Period
4. Optimizing New Logo Acquisition: Investing in Lead Generation and Digital
5. Protecting & Growing the Installed Base: Managing Net Retention and Churn
6. Protecting & Growing the Installed Base: Investing in Customer Success
7. Best Practices for Growth & Valuation
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Technology Practice
About the Authors
Davis Giedt is a director in the Atlanta office and leads the Commercial Analytics, Research and Benchmarking practice, as well as the Executive Access Subscription Program. His team provides industry-specific insights across many of the firm’s projects and initiatives. Davis focuses on marketing, sales and service investment analysis, sales and support role optimization, incentive compensation and management trends.
Theodore (Ted) Grossman is a principal in the San Francisco office. He is a leader of the Technology practice. Additionally, he is responsible for business development, management of key accounts and major consulting engagements. Ted has extensive experience in the areas of business strategy, business process re-engineering and organizational structure and design with a functional specialty in sales force and channel effectiveness. Ted’s industry background is extensive within the software, telecommunications and high tech manufacturing industries.
