Adopt. Expand. Renew.

To identify and land a prospect is no longer enough. Because XaaS is pervasive, post-land investments across the entire customer life-cycle are critical for continued growth and scale.


Article Transforming Customer Success from a Job to an Organizational Mindset

Concepts to enhance the customer experience and deliver higher CLV.

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Article Next Gen Lead Gen: A Roundtable Summary

Highlights and emerging trends in lead generation practices.

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Set the Rules for Winning

Join the XaaS Research: Revenue Models and Productivity study to leverage best practices with key productivity benchmarks.

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