As they adapt to changing buyer preferences, leaders from major commercial organizations look for actionable insights to plan for and successfully navigate a digital transformation. They seek benchmarks and best practices on how to execute digital marketing, sales and service, and grow top line revenue heading into 2020.
Alexander Group’s Digital Go-to-Customer Study will cover industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
Expected Insights – Understand digital trends and best practices on:
Key Benchmarking Metrics – See how your organization compares to:
The study includes executive interviews along with data submission on sales productivity, investment in digital tools and roles, and more.
Participants will receive a complimentary, customized report with digital trends, best practices, and benchmarks comparing your company’s summarized data findings to peers. All company data is confidential and shared only in aggregate.