As they adapt to changing buyer preferences, leaders from major commercial organizations look for actionable insights to plan for and successfully navigate a digital transformation. They seek benchmarks and best practices on how to execute digital marketing, sales and service, and grow top line revenue heading into 2020.
Alexander Group’s Digital Go-to-Customer Study will cover the trends, insights and frameworks associated with the impact of digitization on the revenue organization, as well as recommendations for increased sales performance and growth in a digital environment.
Expected Insights – Understand digital trends and best practices on:
Key Benchmarking Metrics – See how your organization compares to:
The study includes executive interviews along with data submission on sales productivity, investment in digital tools and roles, and more.
Participants will receive a complimentary, customized report with digital trends, best practices, and benchmarks comparing your company’s summarized data findings to peers. All company data is confidential and shared only in aggregate.
To participate in this research study, please complete the form and a practice leader will be in contact with you.