Leadership Mandates for the Sales Force of 2020
Publishers from integrated print, integrated broadcast, ad tech and pure-play digital are looking for actionable insights on the latest sales practices affecting the media industry. They seek industry-specific benchmarks and best practices to more clearly understand how to implement the mandates for the sales force of 2020.
Alexander Group’s Media Ad Sales Study will address the following topics:
- Solution selling across multiple platforms
- Integrating programmatic
- Sales support resources (pre- and post-sales roles)
- Dual sales motions
- The role of agencies
- Crediting sales across products
- Bringing new products to market
- Data and measurement
- Enablement tools and management programs
The study includes executive interviews along with data submission on sales productivity, headcount ratios and more.
Participants will receive a complimentary, customized report with industry trends, best practices and benchmarks comparing your company’s summarized data findings to the industry. All data is confidential and shared only in aggregate.