Digital Transformation: Impacting Your Revenue

By: Gary Tubridy Chief Sales Executive Events, Digital Transformation

Our discussions with 35 senior revenue leaders at Alexander Group’s Digital Leadership Summits generated three important questions to ask yourself as you look to harness the power of digital technologies.

  • What is digital?
  • Why does it matter?
  • What should be next?

This framework distills some very interesting thinking and experiences regarding digital. In this podcast episode at 1:00, we review WHAT is digital. Understanding the definition provides insight into how it will enable you to reach and serve customers better.

Then at 1:51, we explore WHY it matters. Overall, you need to use digital to grow. Digital growth can enable your sellers to be more productive, reach new and old customers and ultimately grow revenue.

Finally, we discuss WHAT is next. At 2:55, the advice is to start small, learn the ropes and scale from there. Get moving so you aren’t left behind.

The Alexander Group Leadership Events continue with the Chief Sales Executive Annual Forum on November 7-9 at The Ritz-Carlton in Naples, FL. where you can learn how to make digital work for your revenue engine. Join us!

Listen to all the executive event podcast episodes.

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Gary Tubridy

Gary Tubridy is a senior vice president of the Alexander Group and the general manager in charge of the firm’s management consulting business. Gary’s consulting work is focused on increasing marketing and sales effectiveness with particular emphasis in technology and medical products industries. Gary has deep expertise in diagnosing sales management issues and helping clients execute action plans to improve results. His research is focused on best practices of leading sales organizations in North America with particular emphasis on sales force transformation and the role of sales leadership. He leads the Alexander Group executive events series and hosts the Chief Sales Executive Forum™. He is one of three founding stockholders of the Alexander Group.


Gary has been with the Alexander Group for over 35 years. Prior to that, Gary was in sales with the IBM Corporation. Gary holds a B.A. from Brown University and an MBA from the Graduate School of Business at Columbia University.


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