Virtual Roundtables
EMEA
Marketing Trends & Investment Priorities
13 June 2024 | 3:00-4:00 pm BST | Virtual
Despite many industries failing to reach revenue growth goals in 2023, 73% of industry leaders are confident they will hit 2024 growth targets. To do so, organisations are amplifying seller productivity through strategic marketing investments driven by content development and lead generation talent spend.
Join your colleagues for a complimentary, interactive session on current marketing trends and best practises. Backed by Alexander Group’s recent research with marketing leaders from 300+ companies, this event will provide insights on:
- Where to invest and implement AI.
- How to efficiently drive awareness and engagement.
- Growth plays for lead scoring and targeted messaging.
- Determining which marketing roles should be placed on sales compensation plans.
Attendees will take away ideas and tactics to implement immediately within your organization.