Virtual Roundtables

EMEA

Demand Generation Performance & Investments

7 March 2024 | 14:00-15:00 pm GMT | Virtual

With macroeconomic factors and profitability pressure on the rise, organisations today face the dilemma of allocating their limited resources between different channels and initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying ahead of the curve with industry best practises.

Join Alexander Group practitioners for a virtual session on current demand generation performance and investments. Backed by a recent study with 300+ marketing executives, the session will focus on performance and structure, channel expense mix, demand generation ROI, investment ratios and pipeline sources by function and channel. Participants will take away insights and best practises to apply immediately within their organisation.

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