Make empowered decisions
Be confident initiating change with credible benchmarks and current data collected from targeted, industry-specific surveys. Take away deep insights into what drives growth from a health insurance-specific point-of-view.
Open Opportunities:
Marketing Insights Study
Over 150 marketing executives were interviewed to determine the marketing initiatives being prioritized to maximize customer lifetime value. From marketing roles and resource allocation to marketing mix, channels and spend, get the latest insights on where marketing leaders are investing to advance their organization’s marketing maturity.
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Sales Compensation Trends Survey
Participate to gain insights on market disruptions, pay compression, severance payments, FLSA status and pay disclosure. Special section on sales comp changes planned for the account manager job.
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Sales Pulse Survey
2023 planning insights: Hear what other revenue leaders are predicting in terms of growth, priority initiatives and investments heading into the next year.
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Briefing Offers:
Digital Go-to-Customer Study Briefing
Discover the industry trends, insights and frameworks on the digital impact on revenue growth, as well as recommendations for increased sales performance and growth in a digital environment.
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Health Insurance Go-to-Customer Study Briefing
The current health insurance environment requires an increased focus on commercial transformation. With increasing costs in healthcare, the ongoing Blue Cross Blue Shield anti-trust litigation along with demands for new price transparency measures and a move to digital technologies, discover the key areas of focus as health insurance leaders rethink their go-to-market models.
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