Healthcare
A Dynamic Ecosystem
Does Your Commercial Model Support Innovative Customer Solutions?
Innovation and focus on improving patient outcomes drive the vibrant healthcare market. Factors are constantly evolving and include:
- The advent of telemedicine and digital health solutions improve access and the patient experience.
- Robotic assisted surgery enabling physicians to have better visualization and control, which provides many patient benefits.
- AI-based healthcare applications that improve patient experiences and operational efficiencies.
- Increased focus on wellness programs by insurance providers to encourage individuals to take control of their health and help minimize healthcare costs.
Alexander Group works with leading healthcare companies to develop comprehensive go-to-market models, launch new products, build modern marketing organizations and design best-in-class sales compensation programs.
How We Help
- Build new virtual engagement and digital sales channels: Align your sales teams to enhance virtual engagement with customers. Virtual engagement considers all customer interactions, including lead generation programs, virtual selling roles and post-sale adoption programs.
- Focus on winning key accounts: Key accounts offer significant growth opportunities. Staying engaged with current accounts is imperative as market leaders recognize that new problems spawn new solutions, bonding customers to vendors for the long term using a solution-driven approach.
- Align sales compensation: As planning cycles shorten to address rapidly evolving trends, sales compensation plans must expand to create alignment with the strategic intent of new agile commercial models.
- Develop a customer success mindset: When companies become customer-centric, especially for key accounts, they switch from a profit motive to a customer value focus, ultimately driving long-term growth.
- Engage industry peers: Learn from and gain insights from a community of your industry peers. Virtual roundtables, symposiums and forums provide a platform to exchange actionable ideas and best practices for navigating today’s market.
- Access actionable research & benchmarks: Industry leaders need current and relevant data, trends, benchmarks and Voice of the Customer (VoC) research to help guide their Sales, Marketing and Operations decisions.
- Develop a modern marketing organization: Evaluate current and new markets and areas of opportunity. Optimize marketing channels, mix and return.
Working with Alexander Group
Related Insights
Participate in Our Research
Briefing Offers- Artificial Intelligence in the Commercial Organization How are commercial leaders aligning AI investments and use cases to growth plays? Learn the best practices and use case guides for AI-enabled commercial growth plays and the most effective AI implementation tactics.
- Biotech & Pharmaceutical Sales Compensation Survey The biotech and pharmaceutical sector is poised for significant growth, with a forecasted expansion of 14% in 2024, propelled by continuous innovation, robust R&D initiatives, breakthrough therapies and a growing demand for healthcare solutions. Alexander Group Sales Compensation Trends Survey, which collected data from over 25 biotech and pharmaceutical companies, offers critical insights that could impact your sales compensation plans for the coming year.
- Digital Health Provider Insight Series Leading digital health organizations are making strategic investments in coverage and roles to execute their growth priorities using four primary growth plays for 2025. Compare your go-to-market strategy with the industry average and best-in-class companies to identify areas for improvement and growth.
- Health & Wellness: Drive Growth Through Customer Experience From before the sale, during the sale and after the sale, establishing a customer experience (CX) strategy that delivers a positive outcome across all touchpoints is essential for health and wellness organizations to drive customer retention and growth. This study provides feedback from commercial leaders across 160 companies on how to develop a successful CX strategy.
- Improving Marketing Pipeline Contribution The marketing channel mix is evolving, highly impacting demand generation performance. Healthcare leaders are investing over 53% more in demand generation which has led to a 36% increase in marketing qualified leads. Determining the right allocation of resources between different marketing channels and initiatives, however, is the challenge to increase conversion rates. How are your demand generation tactics performing?
- Innovation: Strategies for Marketing, Product & Digital Success Through 200+ marketing survey responses and 35+ interviews with B2B marketing executives, this study reports on the marketing organizational structures and performance insights to scale the marketing organization, increase marketing productivity and measurement and expand digital reach.
Upcoming Healthcare Events
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EMEA: Six Trends Shaping Sales Compensation in 2026
Virtual Roundtable -
Health Insurance Mid-Year Pulse Check: Executing Growth Plays in a Fast-Moving Market
Virtual Roundtable -
Sales Compensation Symposium: Virtual
Industry Focus: All -
Sales Compensation Symposium: Chicago
Industry Focus: All -
Executive Forum
St. Regis Hotel | Chicago, IL
Join our Healthcare Community
Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.
Practice Leadership
Alexander Group Can Help
Is your go-to-market strategy focused on sales productivity to ensure profitable growth?