Healthcare

A Dynamic Ecosystem

Does Your Commercial Model Support Innovative Customer Solutions?

Innovation and focus on improving patient outcomes drive the vibrant healthcare market. Factors are constantly evolving and include:

  • The advent of telemedicine and digital health solutions improve access and the patient experience.
  • Robotic assisted surgery enabling physicians to have better visualization and control, which provides many patient benefits.
  • AI-based healthcare applications that improve patient experiences and operational efficiencies.
  • Increased focus on wellness programs by insurance providers to encourage individuals to take control of their health and help minimize healthcare costs.

Alexander Group works with leading healthcare companies to develop comprehensive go-to-market models, launch new products, build modern marketing organizations and design best-in-class sales compensation programs.

How We Help

  • Build new virtual engagement and digital sales channels: Align your sales teams to enhance virtual engagement with customers. Virtual engagement considers all customer interactions, including lead generation programs, virtual selling roles and post-sale adoption programs.
  • Focus on winning key accounts: Key accounts offer significant growth opportunities. Staying engaged with current accounts is imperative as market leaders recognize that new problems spawn new solutions, bonding customers to vendors for the long term using a solution-driven approach.
  • Align sales compensation: As planning cycles shorten to address rapidly evolving trends, sales compensation plans must expand to create alignment with the strategic intent of new agile commercial models.
  • Develop a customer success mindset: When companies become customer-centric, especially for key accounts, they switch from a profit motive to a customer value focus, ultimately driving long-term growth.
  • Engage industry peers: Learn from and gain insights from a community of your industry peers. Virtual roundtables, symposiums and forums provide a platform to exchange actionable ideas and best practices for navigating today’s market.
  • Access actionable research & benchmarks: Industry leaders need current and relevant data, trends, benchmarks and Voice of the Customer (VoC) research to help guide their Sales, Marketing and Operations decisions.
  • Develop a modern marketing organization: Evaluate current and new markets and areas of opportunity. Optimize marketing channels, mix and return.

Working with Alexander Group

Participate in Our Research

Briefing Offers

Upcoming Healthcare Events

  • EMEA: Six Trends Shaping Sales Compensation in 2026

    Virtual Roundtable

    Actionable insights for our EMEA community from the Alexander Group’s 2026 Sales Compensation Trends Survey

    19 May 2026 | 4:00 – 5:00 p.m. GMT | Complimentary Virtual Event

    As commercial leaders navigate volatility, AI advancements and growth opportunities, sales compensation stands out as the critical tool for transforming strategy into tangible results. Based on insights from sales compensation leaders across 11 industries, Alexander Group’s 2026 Sales Compensation Trends Survey reveals where programmes are evolving and where execution still breaks down.

    What You’ll Learn

    This complimentary virtual event will walk you through the six trends pushing commercial leaders to rethink sales compensation design:

    • Optimism is high, but productivity is a concern.
    • Hiring grows as AI reshapes GTM roles.
    • Sales compensation costs are normalizing.
    • Sales compensation is adapting to GTM and market shifts.
    • Governance and efficiencies need some work.
    • Quotas are the biggest pain point.

    Why Attend

    Want to turn these trends into clearer decisions and stronger execution? Join us to get actionable insights, innovative best practices and the latest trends that set leading organisations apart. We’ll equip you with the knowledge to elevate your programme and drive measurable impact.

    • Tuesday, May 19, 2026
      4:00 p.m. – 5:00 p.m. GMT
    • Virtual
  • Health Insurance Mid-Year Pulse Check: Executing Growth Plays in a Fast-Moving Market

    Virtual Roundtable

    94% of health insurers are moderately to highly confident in achieving their 2026 revenue targets. But the question is no longer whether to grow, it’s how to execute.

    Join Alexander Group’s Health Insurance practice leaders for a 60-minute complimentary virtual roundtable on how leading insurers are operationalizing growth plays at mid-year: scaling channels, funding sales productivity, modernizing RevOps enablement and applying AI responsibly to improve commercial performance.

    Designed for Sales, RevOps and Sales Compensation leaders, this data-backed discussion draws on Alexander Group’s 2026 Health Insurance research to surface where peers are investing, what’s working and where execution is breaking down.

    Five themes driving the mid-year discussion:

    • Growth priorities are shifting from strategy to execution, with New Channels, Technology/AI and Seller Productivity leading the 2026 agenda
    • Channel expansion ranks as the #1 growth priority across the market, with growth shifting toward direct-to-employer engagement, TPA partnerships and alternative distribution models
    • Sales expense is expected to increase by roughly 5% on average, with marketing investment shifting toward field marketing and AI/marketing analytics
    • 67% of firms are increasing investment in sales intelligence tools and in sales training/enablement, while 61% are increasing investment in planning tools and customer support
    • AI’s perceived impact is highest in Customer Success and Inside Sales, yet 67% cite data security as a barrier and ~65% of firms need to improve AI governance and operations

    What you will take away:

    See how leaders are executing growth plays: get a clear view of the channel mix, investment priorities and commercial models peers are deploying as they shift from growth strategy to execution.

    Pressure-test your channel expansion approach: with channel expansion as the #1 growth priority, learn how leaders are adapting coverage models, role design and cross-functional alignment to support multi-channel engagement.

    Sharpen where you invest in for productivity: see where peers are funding field activation, sales intelligence and enablement to drive measurable seller productivity rather than simply expanding cost.

    Move RevOps from tools to adoption: with 60%+ of firms increasing investment across the RevOps stack, learn which programs are creating real behavior change vs. friction.

    Scale AI responsibly: hear how peers are prioritizing high-impact use cases (Customer Success, Inside Sales) while addressing the data security, talent and regulatory constraints that ~65% of firms say require improved governance.

    • Tuesday, June 23, 2026
      11:00 a.m. – 12:00 p.m. ET
    • Virtual
  • Sales Compensation Symposium: Virtual

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp. Designed specifically for senior executives, join industry peers and renowned experts to gain exclusive access to cutting-edge research, emerging trends, real-world case studies and proven best practices in governance, design and administration.

    • Tuesday, August 11, 2026 –
      Tuesday, August 11, 2026
    • Virtual
  • Sales Compensation Symposium: Chicago

    Industry Focus: All

    Revolutionize your approach at the #1 event for sales compensation professionals and all executives who care about sales comp.
    Designed specifically for executives in HR, Compensation, Sales and Revenue Operations that want to use sales comp more effectively.

    Industry Focus: All

    • Thursday, August 27, 2026 –
      Thursday, August 27, 2026
    • Chicago
  • Executive Forum

    St. Regis Hotel | Chicago, IL

    Join senior sales, marketing, commercial and operations leaders to share stories of transformation, connect 1:1 virtually and take away actionable ideas.

    • Wednesday, September 30, 2026 –
      Thursday, October 1, 2026
    • St. Regis Hotel | Chicago, IL

Join our Healthcare Community

Alexander Group’s community enables leading executives to share insights and takeaways for immediate use. Participants engage with sales leaders in interactive discussions while gaining knowledge on best practices, pitfalls and challenges.