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In the packaging industry, there is an increased focus on understanding customer needs. Industry trends such as distributor consolidation, integrated packaging systems as well as the continued focus on sustainability have highlighted the importance of customer intimacy. Commerical resources have to adapt to selling value and ROI to capture premium pricing for premium offerings.
Whether deploying specialized industry-specific resources, bringing new products and services to market or focusing on upsell and cross-sell, commerical leaders need to revisit their overall go-to-market strategy.
Using our proprietary research and benchmarks specific to the packaging industry, Alexander Group can help.
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Reserve your spot at Alexander Group’s upcoming Sales Compensation Symposium. Join leading manufacturers and distributors as we discuss the latest strategies and best practices to support your sales reps as you look to set, measure and compensate success.
Get access to the latest go-to-market research and benchmarks to leverage growth drivers for valuation improvement.