value-coverValue Propositions are not “one size fits all”. The Alexander Group viewpoint is to customize your messaging based on the revenue motion needed by your unique customer segments. Our research suggests a difference in performance of up to 5x between average and top performers in High Tech. A well-crafted value proposition closes this gap.

Learn more about Alexander Group’s Revenue Growth Model.

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Insight type: eBook

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Strategy, Value Proposition

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