As medical device companies continue to evaluate what’s happening in the marketplace, Doug Beveridge and Tray Chamberlin of the Alexander Group discuss key points companies should consider for revenue growth strategy.
At 3:56, learn more about the top three things medical device leaders should do to be successful in hitting their revenue growth goals:
- Understand what (if any) changes to make to accommodate the new customer buying journey
- Use new strategies, roles, coverage options and messages to reach customers
- Deploy programs to implement the new strategies to adapt to new customer needs
Co-author: Tray Chamberlin is a director in Alexander Group’s Atlanta office.
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