Is Your Front-Line Sales Manager Team Ready to Take Charge in the Field?

By: Gary Tubridy Sales Leadership, Sales Transformation

The front-line sales manager (FSLM) is a fundamentally critical role that doesn’t receive the attention it deserves. Are you looking to scale the business, transform your sales model or build new selling skills? Companies succeed or fail based on the performance of their sellers. The key influence on seller success is the direct supervisor…the FLSM.

I am pleased to announce the release of Alexander Group’s new book, “The Front-Line Sales Manager ─ Field General.”

Explore how a new way of thinking about FLSMs is helping sales leaders shift their organizations into higher seller performance and success. This is a new approach to sales management and a paradigm shift for the field.

At 2:43 in this video podcast, I share the five acumen of great FLSMs that are required for a successful sales transformation.

If you are contemplating a sales force transformation, have you assessed the readiness of your FLSM team to step up and take charge in the field? Are they ready?

Contact us to discuss the impact of the five acumen on your field organization. Get your copy of the new book to learn how to apply its principals to support your transformation.

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PUBLISHER’S CORNER: Related Resources

  1. 2018 Leadership Summit Series–Executive Summary
    What do emerging revenue leaders focus on? How do they influence and align marketing, sales and service motions to consistently grow in today’s complex buying environment?
  2. “The Value Selling Anthology” (Tubridy, Gary)
    The prominence and importance of the sales function are rising. Why is this? And what does it mean for sales leaders and other executives?
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Gary Tubridy

Gary Tubridy is a senior vice president of the Alexander Group and the general manager in charge of the firm’s management consulting business. Gary’s consulting work is focused on increasing marketing and sales effectiveness with particular emphasis in technology and medical products industries. Gary has deep expertise in diagnosing sales management issues and helping clients execute action plans to improve results. His research is focused on best practices of leading sales organizations in North America with particular emphasis on sales force transformation and the role of sales leadership. He leads the Alexander Group executive events series and hosts the Chief Sales Executive Forum™. He is one of three founding stockholders of the Alexander Group.


Gary has been with the Alexander Group for over 35 years. Prior to that, Gary was in sales with the IBM Corporation. Gary holds a B.A. from Brown University and an MBA from the Graduate School of Business at Columbia University.


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